As a new organization that launched in 2021, they wanted to hit the ground running with the visual brand and identity. The Worldwide Bar and Bat Mitzvah Program wanted to be known as the go-to program for all things Bar and Bat Mitzvah. As we dove into the branding process, we were after a polished look that was modern and memorable. From the time someone first sets their eyes on the logo, they wanted their members to have a consistent and engaging experience that makes them feel like a total VIP. Our goal was to create a visual brand that helps achieve that and connects to their ideal members and inspires them to want to be apart of the program!

We really trimmed down on the “extras” and went the minimalistic route, allowing the bright color palette, memorable logo, and fantastic photography to shine. They wanted to steer clear of the traditional Jewish colours, yet stay true to their mission of infusing their members with Jewish wisdom. The typography feels modern and refined yet creative and personable. Once we had finalized the look and feel of the brand and identity, we created a modern, fresh and insightful website. WBBMP wanted to put a branded touch on client communications, so we designed custom flyers, course packets, plus a custom box and stickers for an envelope seal that all of the ‘swag’ is sent in.