Logo + Visual Identity
Website Design + Development
Photo Curation + Image Sourcing
Social Media Images
About the Client
Kristen Morris, a certified Life & Wellness Coach, specializes in helping working moms find their inner peace, set boundaries and lead and love from their values and strengths. Using her results-driven model, Kristen provides her clients with valuable tools, guiding them without doubting their choices, goals, weaknesses, and strengths. Kristen provides real, drama-free, and level-headed coaching that empowers her clients to proactively build a way of life, leaving behind self-judgment, guilt, and expectation of perfection. Amidst feelings of fear and uncertainty, she is a safe space and a voice of clarity. Her passion has helped many employees and clients in management ‘get unstuck’, come alive and thrive!
About the Project
Kristen wanted to launch her coaching business with her best foot forward and develop a professional visual brand that reflects her creativity, warmth, and personal client experience. Empowered, confident, approachable, with a touch of playfulness… I adore how Kristen’s brand came together!
The beautiful color palette matches Kristen’s fun and engaging personality. We used a clean and modern font that has subtle character to the letters, paired with a hand-drawn cursive font that speaks to Kristen’s welcoming coaching environment and how she supports her clients. The design of the icon was inspired by two things found around her house — a rug she bought in Morocco, and a piece of stained glass that her brother bought as a wedding present. The icon becomes a dynamic recurring symbol that Kristen is known for — the shape was inspired by two things found around her home; a rug she bought in Morocco, and a piece of stained glass that her brother bought as a wedding present. We also worked together on developing her website and social media graphics to help promote her business.