Juvenile Idiopathic Arthritis Transition Clinic
Logo + Visual Identity
Photo Curation + Image Sourcing
About the Client
After a generous gift, the Juvenile Idiopathic Arthritis Transition Clinic at Women’s College Hospital in Toronto, is helping to empower young adults to manage their own health.
For young adults living with juvenile idiopathic arthritis (JIA), turning 18 means transitioning out of pediatric care. To help ensure patients and their families are supported during this transition, Women’s College Hospital established the JIA Transition Clinic – the first of its kind in Ontario. Seeing patients from 18–25 years of age, the clinic is designed to help young adults develop the skills they need to confidently navigate the healthcare system and manage their health independently.
About the Project
With a focus on portraying a sense of confidence, polish, and timelessness, we set out to create a memorable brand that blended the modern minimalist style with warm energy. The colors and typography do this perfectly, with the shades of blue paired with warm grey, and the bold lettering. After trying different colour combinations, we decided to stay true to the blues of healthcare. The look conveys a sense of familiarity and reliability. The butterfly was designed to represent the transition out of pediatric care. As no two butterflies are the same, we created a more abstract butterfly, conveying the message that no two patients are the same, however the standard of care will be.