Experiential & Work-Integrated Learning Ontario
Logo + Visual Identity
Photo Curation + Image Sourcing
Website Design + Development
About the Client
Experiential & Work-Integrated Learning Ontario, EWO is a provincial non-profit comprised of post-secondary, publicly-funded institutions in Ontario that offer Co-operative Education, Work-Integrated & Experiential Learning. It creates a membership-based association to allow for professional development for members, government advocacy, and shines a spotlight on the important work that is happening across Ontario when it comes to the partnership between employer, post-secondary institutions and students to create rich value-added experiences for students prior to entering the workforce.
About the Project
With a new name and expanded mandate, we set out to create a modern and approachable visual identity that aligns with EWO’s values, reflects their professional, inviting, and connected community, and both resonates with their current members and helps them reach new people.
The design feels contemporary and professional, and speaks to connectedness and community. The brand conveys their mission that as an organization they are knowledgeable, trusted, supportive and valuable – the go-to partner for anything related to Post-Secondary, Experiential and Work-Integrated Learning. The Trillium symbol was incorporated to portray a pure focus on Ontario. The colour palette was inspired by the blues and greens of the Great Lakes, and the yellows and oranges of Ontario forests.