RT 2021: Redirect
Logo + Visual Identity
Photo Curation + Image Sourcing
About the Client
Since 1975, medical researchers, oncologists, and lay people have been fighting for a cure for cancer via the work of ICRF. The ICRF harnesses the knowledge, educational resources, and research of Israels’ best and brightest scientists in order to save the lives of cancer patients in Toronto, North America and throughout the world. ICRF’s mission is to continue to find treatments and cures for all forms of cancer, utilizing the unique benefits Israel and its scientists have to offer. The results of the research have a significant impact throughout the world.
Revolving Tables is a social and networking event for a cause! Now in its 10th year, Revolving Tables hosts over 300 young professionals for an evening of networking and professional growth. The event aims to raise awareness and funds for Israel Cancer Research Fund as well as provide a memorable evening of social exchange.
About the Project
ICRF was looking to rebrand their annual event – Revolving Tables. Our goal was to elevate their brand to better align with the excellent results-driven work they provide, the professional integrity and trust they bring to the table, and the personal, supportive, empowering experience they give their attendees. It was also important that their visual identity resonated with established and senior entrepreneurs and younger entrepreneurs alike.
We developed a sleek, modern, fresh design that caters to both. The use of black, dark grey and off white lends itself to be a modern and hip design. Once the logo was finalized, we went created a Sponsorship Prospectus to raise awareness about the event, and raise money to continue their efforts.