MAKE A LASTING IMPRESSION BEFORE YOU EVEN SAY A WORD.
Visual branding is what brings your brand to life.
Building a memorable brand in any industry takes more than a well-designed logo. Branding is about knowing what connects with your target audience, authentically speaking to who they are, and genuinely gaining their trust and loyalty.
Whether you’re looking for your brand to feel as streamlined and polished as your client experience or as unique and innovative as your product, your visual branding needs to convey the right emotion through an intentional and unified blend of colors, fonts, textures, white space, and refined design elements.
A little about our branding process
Our visual branding process is designed to help you clarify your vision and strengthen your brand’s foundation before we create your visual brand identity.
First, let’s dig into your brand foundation! Together, we will complete a Branding Workbook; we want to learn about your business/organization, mission and vision, big picture goals, target audience, and overall personality and style. We’ll also gather visual inspiration and solidify our direction for your new visual brand.
We start designing! We’ll begin with logo concepts and then continue to develop and add depth to your visual styling with secondary marks, patterns, textures, and more. We’ll revise and refine everything to perfect every detail —collaboration is key! The final result will be a thoughtful and cohesive library of design elements that authentically speaks to who you are.
After finalizing your brand styling, we bring things to fruition. Depending on your project, this may involve designing accompanying collateral pieces, launching a website, coordinating with printers for your print pieces, etc. The goal is depth and consistency — your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented.
Thoughtful web design is rooted in strategy, purpose and connection
Whether you’re looking for a complete overhaul of your existing website, or starting from scratch, your website should feel as streamlined and polished as your client experience or as unique and innovative as your product. Your presence on the web deserves to be custom-built.
We design your site around your content and your brand, putting your most important offers in the spotlight and crafting a unique identity that will set you apart from the crowd. With self-manageable options, you can easily update your site with a few keystrokes – no programming knowledge, no sweat! Full control over your content gives you the ability to stay current and keep things fresh. If you don’t have time to make updates, we can certainly lend a hand with that, too! From minor content changes, to full maintenance, we’re partners through and through!
The website design + development process
We will work together to determine the goals the new website needs to fulfill. This will help to put the design on the right path, ensuring the brand’s core message is conveyed to its target audience. Once we know the site’s goals, we can define the scope of the project with what pages and features the site requires, and the timeline for building those out.
We will define how the content and features will relate in the sitemap. This will ensure that we have considered all the key pages, show their relationship to each other and define how the overall navigation should be structured. Then we’ll start designing! We will design your site using your visual branding elements, and the copy and photography provided by you. We will go through design revisions, during which we can tweak the flow, change calls to action, swap out photos, etc.
After finalizing all of the pages, it’s time to make sure it all works. Let’s dig deep (on a variety of devices) to identify everything from user experience issues to simple broken links. Once everything is working beautifully, we will connect your domain to your new website and… cue the confetti… it will be live! Time to celebrate!
We offer tech support, starting the day your website launches. We will also provide a personalized Website Guide with features you will be updating on a regular basis. Our goal is for you to be able to manage and maintain your website on your own. However, if you prefer, we would be happy to take that off your plate! Once we have a clearer idea of what would be involved, we can provide you with a separate estimate.
Create a cohesive brand experience at every client/customer touch point
Graphic Design + Collateral
Already have a stellar logo and brand identity? No problem! We can create custom graphic designs and marketing collateral for all your business needs. After learning more about your design needs, we will put together a customized design estimate for your project.
Marketing + Strategy
Let us create the perfect marketing plan for your business. We will determine the best strategy, set realistic and measurable goals, and develop an implementation schedule that best suit your needs to connect with your target audience.
Frequently asked questions
We love working with a variety of businesses and industries. However, we understand that our design aesthetic isn’t a perfect fit for everyone! This is why we ask anyone who is interested in working with us to browse through our portfolio to ensure your vision and our style is a good match.
For branding services, we require a 50% deposit before starting the project. This secures your project in our schedule. The remaining 50% will be due upon completion of the project, or before final delivery of files.
For website design, the project will be split up into 3 milestones. Once the cost of the project has been finalized, we will put together the payment plan with each respective amount. Payment is required after each milestone has been approved.
For graphic design and marketing services, we will set up a time to chat about the scope of your project, and go over any details needed before getting started. After learning more about your design needs, we will provide a custom quote.
We are happy to help with the printing process to help ensure the final product is exactly how we imagined it. We have a handful of fantastic printers, ranging in price and services. If you already have a loyal printer, we would love to work with them!
Our branding and website design projects have set revisions included. For individual graphic design and marketing assets, we will agree upon a number of revisions and incorporate that into your design cost estimate. To help us keep focus and be efficient, we generally suggest 2-3 revisions total per milestone of the project. Additional revisions beyond what is agreed upon will be billed at our hourly rate.
After discussing your project needs, we will have a better understanding of the scope of your project and the time involved. From there, we will put together a reasonable timeline that works. For branding, project timelines range from 4-6 weeks, and for website design, they range from 6-10 weeks. We will provide a detailed project calendar to keep us both on track! We’ll discuss more before booking, so you know what to expect.
After we wrap up your brand, you can count on us as your design partner as you implement your new visual identity into your everyday communications, marketing, and client / customer touch points.
We offer tech support, starting the day your website launches. We will also provide a personalized Website Guide with features you will be updating on a regular basis. Our goal is for you to be able to manage and maintain your website on your own. However, if you prefer, we would be happy to take that off your plate! Once we have a clearer idea of what would be involved, we can provide you with a separate estimate.