About us
Scoop Design is a Toronto based graphic design firm that thrives on adding creativity and passion to your business. Our mission is simple – provide exceptional graphic design and customer service. Our goal is to exceed your expectations delivering an innovative, creative and cost effective solution.
We're so happy to meet you!
Hi there! I’m Cheryl Borenstein, an experienced graphic designer working from my cozy studio in Toronto. I specialize in creating beautifully designed visual identities, websites and print collateral to help businesses elevate their marketing.
I founded my design studio, Scoop Design, in 2015. While working on freelance graphic design projects, my love for my client work grew. I made the heart-centred decision to leave agency life, and leap into running my business full-time. It’s a decision I’d make all over again!
Scoop Design is a Toronto based graphic design firm that thrives on adding creativity and passion to your business. Our mission is simple – provide exceptional graphic design and customer service. Our goal is to exceed your expectations delivering an innovative, creative and cost effective solution.
After working with 50+ business owners,
We have found our purpose not only in creating clean, minimal designs that effortlessly fit our clients, but also in educating them on how to easily implement these visual designs into their marketing strategy.
When we work together, you can expect a personal, one-on-one collaboration that digs into your vision and includes timelines that keep us right on track for your launch. Rest assured, we are here for support and guidance every step of the way.
Our core values
Service + Experience
Above all, we pride ourselves on giving our clients a one-on-one, personalized experience. We treat every design project as a fun collaboration, so we take the time to understand your exact needs before we start designing.
Effective Communication
Communication can make or break a project. With Scoop Design, you can be sure it will make it that much more enjoyable. Your feedback and opinions are respected and encouraged in all stages of the visual branding process.
Inspiring Collaborations
We like to work with our clients rather than for them. In an equal collaboration, we’ll both be able to meet our timelines, create an incredible finished product, and enjoy every step along the way.
Personal Fulfillment
We find fulfillment in partnering with business owners with missions that fit our core values. These partnerships allow a flexible schedule that gives us the freedom to prioritize our families too. We know this is the key to producing our very best work.
Our promise
We promise to prioritize our scheduled deadlines, give you a voice in the design process, and create a positive and collaborative environment we are all excited about. We have thoughtfully made every step of our design process, from collecting inspiration for your moodboard to selecting our favorite logo variation, a fun and exciting collaboration you look forward to.
A few kind words
“I have been working in different capacities with Scoop Design and Cheryl for the past 6 years. Cheryl has done all kinds of work for the companies and organizations I work with, ranging from graphic design, to web design, to complete brand building. She has created logos, marketing materials, digital prints and printed materials for me. And every single time, she patiently and diligently works to get the project done, in an efficient manner, professionally and beautifully.